It is often said that a picture is worth a thousand words, and this is definitely true when it comes to selling a product. Whatever product you are trying to sell, it is important that you get stunning pictures which do the item justice. Follow these tips for product photography so that you can take pictures which really sell your products.
Good lighting is the single most important thing when you are shooting any product. Good lighting will make the product look touchable, whereas poor lighting can make it look one dimensional and dull. Try using reflectors off camera to help you to control the way that light falls on the item that you are photographing. A larger light will create softer shadows behind the product which will look more appealing.
Think carefully about what is behind the product that you are photographing. In most cases, the background should be relatively neutral so that it doesn’t clash with the product or detract from it in any way. In some cases you may want to consider a themed background. For example, if you are shooting a pair of hiking boots, it might be appropriate for you to take a product shot of them sitting in the grass. This will be evocative of the use of the product and will be appealing to those who are likely to buy it.
Keep it Simple
The best product shots will only include the product itself. Unless it is absolutely necessary, including other things in your product photo can end up detracting from the product. If you are shooting clothes, you should consider having a model wearing the items, as this will help to give the clothes shape. If you are just shooting the product, try shooting it from different angles which will enable you to find a shot where everything about the product is able to speak for itself.
Use a Tripod
When you are shooting still life products, you will want to avoid any kind of motion blur. Using a tripod or other device to steady the camera will prevent any adverse effects that can come from the slightest shake of the camera.
Although filters seem to be all the rage, you should avoid using filters when you are taking product shots, because they can make the product look cheap. Potential buyers will wonder what you are trying to hide if you use a filter to alter or enhance the product in any way.
Take Lots of Shots
Make sure that you take a lot of shots so that your client has plenty of options to choose from.
Watch how it is done as explained in a detailed video by Fstoppers. Notice how Lee Morris style a shot for 2 hours before taking a single photos. That is the planning behind the scene. Enjoy!